Static-site SEO that actually survives Cloudflare
How to make a cached HTML site crawlable, canonical, and fast enough that Core Web Vitals stop being a conversation.
Journal
Everything we have shipped to the page.
Searchable, tagged, and short enough to read between jobs.
Pick a domain that will still make sense in five years
A short brief on names, TLDs, and the boring DNS records small businesses skip until email breaks.
Schema markup for a shop that exists on a street
LocalBusiness, PostalAddress, and the difference between structured data and wishful thinking.
Business email that does not bounce into the void
SPF, DKIM, DMARC, and why “hello@yourdomain.com” is worth more than another social profile.
Design a one-page site that feels finished
Contrast, type, and the few sections every small-business homepage actually needs.
How this journal likes its Markdown
Headings, lists, code, and the frontmatter fields the collection schema expects.
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